Math. BBB Case Study
X
Project image Image 1 Project image Project image Image 2


The Better Business Bureau asked Math. to help them show how they build trust between business and their customers.

Client Brief

"The Better Business Bureau asked us to come up with a logo mark that can represent that someone is a verified member of the Better Business Bureau. "

Sketches

Sketch 1

It is now sold as a product with signs in multiple languages.

Sketch 2

Print version of the symbol.

Sketch 3

A pin version of the Accredit Business Logomark

Agency Response

In response we decided to take the newly recreated BBB logo with the flame and put it in a stamp format. We suggested two over all final logo marks and created a vertical and horizontal version of the design. We worked with the Board of Directors to create and register this trademark.

There were a few rules that we broke (extended) in the newly developed brand guidelines and that was to give the make more of a space taking fell to the application. The first was that the B-space rule was extended to make the logo bigger in it’s space. The second was the same for the type.

It has since gained over 5 billion documented impressions and is one of the web and print most recognized logomark.

Skills & Tags

  • Branding
  • Visual Design
  • Digital Marketing
  • Eco-Friendly Materials
  • Consumer Engagement
Solve the Branding Formula

Equation of Branding

Welcome to the realm of Identity, where we decode the essence of branding, strategy, and consulting. Our team, much like mathematical constants, works synergistically to architect a distinctive brand identity that aligns with your audience and differentiates your venture. We delve deep into your values, goals, and narrative to synthesize a coherent brand strategy that fuels advancement.

Crafting Concepts with Precision

Creative Calculus.

Enroll in our Creative domain, where innovation flourishes across films, design, writing, and photography. Much like solving complex equations, our team of creatives brings ideas to life, infusing innovation and zeal into every project. With fervor and creativity as our constants, we craft your narratives with unmatched artistry.

Revolutionizing Digital Solutions

Develop Innovative Solutions.

Embrace the Develop sphere, where Apps, Augmented Reality (AR), and web development thrive. Just as mathematicians pioneer new theorems, our skilled developers engineer user-centric solutions that captivate and immerse. Watch as your digital dreams transform into reality, guided by our meticulous developers who redefine the limits of innovation..

Team behind the formulas!

Our Book of Work.

Want to know all that we do here at math, follow our development blog to see our Book of Work being created. We archive some of our work over the years with some awesome people and projects.

Available for interested parties only.

CHESS NOT
CHECKERS

FIND OUT HOW MATH. CAN ADD TO YOUR ORGANIZATION