Math. BBB Case Study
Project image Image 1 Project image Project image Image 2

The Better Business Bureau asked Math. to help them show how they build trust between business and their customers.

Client Brief

"The Better Business Bureau asked us to come up with a logo mark that can represent that someone is a verified member of the Better Business Bureau. "


Sketch 1

It is now sold as a product with signs in multiple languages.

Sketch 2

Print version of the symbol.

Sketch 3

A pin version of the Accredit Business Logomark

Agency Response

In response we decided to take the newly recreated BBB logo with the flame and put it in a stamp format. We suggested two over all final logo marks and created a vertical and horizontal version of the design. We worked with the Board of Directors to create and register this trademark.

There were a few rules that we broke (extended) in the newly developed brand guidelines and that was to give the make more of a space taking fell to the application. The first was that the B-space rule was extended to make the logo bigger in it’s space. The second was the same for the type.

It has since gained over 5 billion documented impressions and is one of the web and print most recognized logomark.

Skills & Tags

  • Branding
  • Visual Design
  • Digital Marketing
  • Eco-Friendly Materials
  • Consumer Engagement
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