Math. | SHRM Case Study
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The Society of Human Resource Management has counted on Math. as a digital partner for it's confrences for over ten years.

Client Brief

"People make the ideas, the travel, and the experiences. We need it captured as story telling as you can. Explore the professionalism progressive vibes you get when dealing with HR."


Sketch 1

Our confrence news sessions streamed live on facebook.

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Important conversations were had online and offline

Sketch 3

Over 20,000 photos over the ten years.

Agency Response

Each year at the top of the year, Math. would review SHRM's mission with its marketing team and craft a plan to begin building engagement long before each year's event. This lead to warming up each year’s hashtag #SHRM11, etc. way before the need. This led to engagement among members of the SHRM community in preparation and conversation about the upcoming conference.

We then led sub-conversations #subhashtags to get those in continuous conversion on a regular basis to include the #subhashtag plus the annual #SHRMxx hashtag.

It worked every year before going viral was a thing. We knew how to create community, and still do.

Skills & Tags

  • Branding
  • Visual Design
  • Digital Marketing
  • Eco-Friendly Materials
  • Consumer Engagement
Solve the Branding Formula

Equation of Branding

Welcome to the realm of Identity, where we decode the essence of branding, strategy, and consulting. Our team, much like mathematical constants, works synergistically to architect a distinctive brand identity that aligns with your audience and differentiates your venture. We delve deep into your values, goals, and narrative to synthesize a coherent brand strategy that fuels advancement.

Crafting Concepts with Precision

Creative Calculus.

Enroll in our Creative domain, where innovation flourishes across films, design, writing, and photography. Much like solving complex equations, our team of creatives brings ideas to life, infusing innovation and zeal into every project. With fervor and creativity as our constants, we craft your narratives with unmatched artistry.

Revolutionizing Digital Solutions

Develop Innovative Solutions.

Embrace the Develop sphere, where Apps, Augmented Reality (AR), and web development thrive. Just as mathematicians pioneer new theorems, our skilled developers engineer user-centric solutions that captivate and immerse. Watch as your digital dreams transform into reality, guided by our meticulous developers who redefine the limits of innovation..

Team behind the formulas!

Our Book of Work.

Want to know all that we do here at math, follow our development blog to see our Book of Work being created. We archive some of our work over the years with some awesome people and projects.

Available for interested parties only.