Math. Solange Case Study
Project image Project image Project image Image 1 Image 2Image 3

Solange asked Math. to help her promote and document the launch on her Grammy Award winning record label, Saint Records.

Client Brief

"Saint Heron asked that we help Solange promote and document the historical launch of her Saint Records record label. They wanted an impactful and quick turn around to encourage patrons to meet them at three locations in NYC. "


Sketch 1

Multiple style photographers where commissioned to capture the day.

Sketch 2

The Lambo catching eyes while going down fifth Ave.

Sketch 3

Solange meeting with Artist from her Debut compalation albums.

Agency Response

For the promotion we started with a playful series of night shots of bright neon animated lights of food trucks at night. This allowed the videos to play with any song on the album. We then added a series of text animations that detailed the three locations throughout New York City.

For the document, we took a three camera team and created a news style day-long documentary of the day. We started out in Harlem in the AM featuring Solange's collaboration with New Orleans based artist Rasheed Newson in a pure artistic Lambo wrap. From there to Open Ceremony in Soho. Finally to Brooklyn and closing the night with close friends, the Saint Records launch was a success.

Skills & Tags

  • Branding
  • Visual Design
  • Digital Marketing
  • Eco-Friendly Materials
  • Consumer Engagement
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